marketing tips

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This section contains nuggets of information that the Bulldogs have gathered during our extensive careers in the creative industry. You'll find some interesting treats in here which we are happy to share with you!

The first impression is the lasting impression . . . make it count!

The identity of a business or organisation is the way the world will judge the ability of that business to deliver what it is offering. It has a direct impact of how a customer will recognise, understand and become confident in the quality of a service or product.

Six steps to good marketing . . .

Marketing is the one area of business planning that is rarely addressed adequately and, in some cases, not considered at all. Yet arguably, it is the one area of your business that is crucial to the sustainability and eventual success of your venture. The perceived complexity of marketing can sometimes be too daunting for most business owners, who end up dabbling in half-hearted methods of promoting their businesses and, therefore, waste money as a result. There are no rules and no certainties, but one thing is for sure — doing nothing is NOT an option!

Are you on talking terms with your clients?

In successful small businesses, clients are of course, our lifeblood. Building a healthy clientbase to feed our business is thus an indication that your marketing has been a success. Retaining that clientbase, on the other hand, is a sign of marketing genius!

Competition for business is so intense in today's marketplace, that all of your clients are fair game to your competitors.

Many small businesses fail, especially in the first few years of business, because they lose clients or miss the opportunity to develop their business with their existing customers.

The simple solution to avoid this situation is COMMUNICATION.

How effective is your advertising?

Despite the plethora of marketing streams available to businesses in order to promote their services or products, advertising is still the most widely used medium in terms of dollars spent. Whether you are a small business that runs a regular ad in the local newspaper or Yellow Pages, or your organisation promotes its services via TV and radio, the percentage of your marketing budget spent on advertising will be a significant proportion.

Marketing and design jargon buster!

The world of marketing and design is often awash with gobbledygook and strange sounding names or acronyms. At Bulldog, we really, really don't like it! Admittedly, some of the jargon has made it's way into the main arena, but often these words and phrases get bandied about as though they are the sign of a superior life form by those who choose to use them.

For those not in the club, Bulldog Creatrix happily provide a jargon buster here, with some of the oddities you may come across. Let us know if you hear of any more that need to be busted!